[Day 6/30] How do I find Product/Market fit?

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Photo by The Lean Startup Conference/Jakub Mosur and Erin Lubin

Marc Andreessen, the legendary entrepreneur and investor and one of the fathers of the World Wide Web, coined the term product/market fit to describe the moment when a startup finally finds a  widespread set of customers that resonate with its product: In a great market—a market with lots of real potential customers—the market pulls product out of the startup. This is the story of search keyword advertising, Internet auctions, and TCP/IP routers.

Conversely, in a terrible market, you can have the best product in the world and an absolutely killer team, and it doesn’t matter—you’re going to fail.

When you see a startup that has found a fit with a large market, it’s exhilarating. It leaves no room for doubt. It is Ford’s Model T flying out of the factory as fast as it could be made, Facebook sweeping college campuses practically overnight, or Lotus taking the business world by storm, selling $54 million worth of Lotus 1-2-3 in its first year of operation.

Startups occasionally ask me to help them evaluate whether they have achieved product/market fit. It’s easy to answer: if you are asking, you’re not there yet.

– From The Lean Startup, by Eric Ries


Turbo-charge Your Way to Product/Market Fit with a Step-by-Step Process

It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently?

In this webcast, Amy Jo Kim, social game designer, entrepreneur, and startup coach gives us a peek into what she’ll be talking about at The Lean Startup Conference. Based on her successful coaching program, she’ll discuss design hacks that can help you find and delight your aspirational audience.

In this webcast you’ll learn:

  • How to inject early product design with game design smarts
  • What differentiates genre-defining products
  • Design hacks that will delight your prospects

Dive Deeper into Product/Market Fit

At The Lean Startup Conference, coming up November 16th – 19th at historic Fort Mason in San Francisco, you will have several opportunities to go deeper into Product/Market Fit.

Amy Jo Kim will be there, presenting Getting to Alpha: 5 Design Hacks to turbo-charge your early product development. You will also get to hear Dan Olsen’s session: A Playbook for Achieving Product-Market Fit. Dan is the author of The Lean Product Playbook. Dan’s book is “the missing manual on how to apply Lean Startup” – a practical guide to building products that customers love. Dan will provide some practical tips from his experiences working with founders and CEOs to build products and teams, and give us a preview of the workshop he’ll be leading at The Lean Startup Conference.

In addition to these two amazing sessions, you will have the opportunity to hear a discussion about product/market fit with Amanda Richardson of Hotel Tonight and Tom Nguyen of Adobe.

If you’re ready to join us in November at The Lean Startup Conference, now is the perfect time to buy your ticket and save 10% off the full price.

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