The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks about Accounting

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Monday, November 16, 2015

Workshops12:00 PM - 5:30 PM

For Platinum and Gold Passes only.

  • Measuring Learning in Dollars: A Finance-Approved Approach to Innovation Accounting12:00-1:30 PM
    Room: Southside

    One of the most popular workshops from last year, David Binetti joins us again to lead a workshop on innovation accounting. In this session, you’ll learn how to:

    • Calculate the ROI of your innovation project without fabricating revenue projections.
    • Produce a Valuation in Dollars that adjusts as you learn about your market.
    • Assess Risk using normalized metrics comparable to other projects and industry standards.
    • Set KPIs that focus on value-creation and not just cost-accounting.
    • Avoid Traps such as NPV and other traditional accounting methods that doom the entrepreneur before she even begins.

    Whether you are in Finance — or just report to Finance — you’ll want to participate in this workshop to learn how to get Finance and Product speaking the same language to achieve their common goal.

    AccountingAll/GeneralHow-To
  • Measuring Learning in Dollars: A Finance-Approved Approach to Innovation Accounting2:00-3:30 PM
    Room: Southside

    One of the most popular workshops from last year, David Binetti joins us again to lead a workshop on innovation accounting. In this session, you’ll learn how to:

    • Calculate the ROI of your innovation project without fabricating revenue projections.
    • Produce a Valuation in Dollars that adjusts as you learn about your market.
    • Assess Risk using normalized metrics comparable to other projects and industry standards.
    • Set KPIs that focus on value-creation and not just cost-accounting.
    • Avoid Traps such as NPV and other traditional accounting methods that doom the entrepreneur before she even begins.

    Whether you are in Finance — or just report to Finance — you’ll want to participate in this workshop to learn how to get Finance and Product speaking the same language to achieve their common goal.

    AccountingAll/GeneralHow-To