The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks about Product Market Fit

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Tuesday, November 17, 2015

Afternoon Breakouts2:00 PM - 4:45 PM

  • A Playbook for Achieving Product-Market Fit2:00 - 3:00 PM
    Dan Olsen, The Lean Product Playbook , @danolsen
    Room: C260

    Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.

  • Lean Startup Case Study: Hotel Tonight2:00 - 2:30 PM
    Room: BATS

    Amanda Richardson, VP of Product for last minute booking app Hotel Tonight joins us to talk about how they’re reinventing hotel booking, and the travel experience, for the mobile era.

  • The Next Silicon Valley is the World2:40 - 3:00 PM
    Leon Pals, Startup Foundation , @leonpals
    Room: C210

    Startup Foundation is on a quest to build a global startup community, but the non-profit didn’t start out like that. This case study shows how you can unlock new sources of growth by applying Lean Startup and by becoming segment focused. It shows it is possible to deliver completely different products and services, as long as they adhere to your mission, and your segment shows the demand. Expect an interesting story, with practical advice and a dash of purpose.

  • Building a Culture of Innovation: An Example from Agribusiness3:30 - 4:30 PM
    Mark Bidwell, nowhere Digital, @markehb
    Room: General's Residence Ballroom

    The Financial Times called Syngenta the Apple of the agrochemical world. In an industry characterized by increasing regulation, long product life cycles and a small number of suppliers, what can be learned from the Lean Startup movement? The answer may surprise you. Mark Bidwell has extensive experience catalyzing and driving change in market-leading companies such as BP Oil and the Hay Group, and most recently in Syngenta, where he led the creation and development of a global $2bn Specialty Crops business unit. He recently became CEO of nowhere digital, a powerful platform that enables better, more productive meetings… by design.


Wednesday, November 18, 2015

Afternoon Breakouts2:00 PM - 4:30 PM

  • The Startup Storyteller: Using Stories to Learn2:00 - 2:30 PM
    James Warren, Share More Stories & Johnson, Inc., @warrenjwric
    Room: C260

    Share More Stories empowers brands and people to connect through shared stories. And as founder James Warren and his team developed the company’s vision, strategy and prototype, they began realizing that stories weren’t just core to their product – they were core to their innovation and learning process as well. The stories people shared during development and after launch revealed deep customer needs, helped the team improve its value proposition and led to the identification of new customer opportunities. In his talk, James will share how he and his team used these stories to learn as much as possible, in order to accelerate the development and growth of their platform.

  • Lessons on Lean Collaborations in Health, Energy & Talent Markets3:30 - 4:30 PM
    Aneesh Chopra, Hunch Analytics , @aneeshchopra
    Karen Austin, Pacific Gas and Electric Company , @karenaustincio
    Room: BATS

    Regulated sectors are not known for their speed or agility. As the former (and first) US Chief Technology Officer from 2009-2012, Aneesh Chopra, co-founder and EVP at Hunch Analytics, applied lean startup techniques in collaborations like the Argonaut Project (healthcare’s open API), and with entrepreneurial leaders like Karen Austin, PG&E’s CIO who introduced the Green Button, and Leighanne Levensaler, Workday’s SVP for Products, who worked to close the skills gap for unemployed veterans. Learn how to foster change through better public/private collaboration.