2015 Lean Startup Conference Program Details
Talks about EducationReturn to full program
Tuesday, November 17, 2015
Afternoon Breakouts2:00 PM - 4:45 PM
- Lean - From Campus to Startup2:00 -3:00 PMRoom: Southside
In this panel, participants from leading academic institutions and entrepreneurs with technologies that have been spun out will discuss how Lean Startup is being applied in a campus setting and beyond. You will learn how Lean Startup has restructured the innovation ecosystem at Georgia Tech, and how NYU has spread it throughout campus to foster cross-boundary collaboration. You will also learn about the genesis of The National Science Foundation Innovation Corps (I-Corps) program and hear what it takes to transition from search to execution from one of I-Corps’ emerging success stories, Neon Labs.
- Talking to Humans: Success Starts with Understanding your Customers3:30 - 4:30 PMRoom: Southside
While most entrepreneurs understand that “getting out of the building” is a core tenet of the Lean Startup, many still struggle to effectively conduct the kinds of interviews and experiments that will lead to the insights they seek (and need). In this hands on workshop, you’ll be guided through the process of securing, conducting and synthesizing early customer discovery interviews.
- The Nitty Gritty of Setting Up Customer Discovery Meetings4:00 - 4:30 PMRoom: C205
This talk will focus on the down and dirty details of setting up meetings for Customer Discovery. The mindset you need, combined with specific tactics on how to will be discussed. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton has employed every stall tactic and excuse to delay reaching out and setting these meetings. He’ll show you how to avoid them and get on the fast track to a bull’s-eye product and a sustainable business model…or the realization that time would be better spent on a different idea.