The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks in the Case Study Track

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Tuesday, November 17, 2015

Afternoon Breakouts2:00 PM - 4:45 PM

  • Lean Methodologies When the Organization is the Product2:00 - 3:00 PM
    Garren Givens, Presidential Innovation Fellows, @InnovFellows
    Noah Kunin, 18F - General Service Administration, @noahkunin
    Room: Herbst

    Hillary Hartley offers an overview of 18F as a lean startup inside government with four case studies:
    — Presidential Innovation Fellowship as a lean startup – Garren Givens, Director, PIF Program
    — Hacking the Bureaucracy: Acquiring Talent – Jennifer Tress, 18F Talent Director
    — Hacking the Bureaucracy: Deploying Software – Noah Kunin, 18F Infrastructure Director
    — LeanUX for Organizational Growth – Nick Brethauer, 18F Designer

  • Accelerate Beyond The Lean Startup2:00 - 3:00 PM
    Zach Nies, Techstars , @zachnies
    Room: C205

    You know that Lean Startup techniques have helped your company move forward, and you know your competitors are successfully using those same techniques. To stay ahead of the competition, you need to find new ways to accelerate your company. The key is to use Lean to balance exploration and operation within your company. In this experience report, Zach Nies and Rachel Weston Rowell will share techniques and stories from startups to large organizations that have accelerated their growth by applying Lean thinking to how they operate their company and how they explore through uncertainty.

  • Lean Startup Case Study: Hotel Tonight2:00 - 2:30 PM
    Room: BATS

    Amanda Richardson, VP of Product for last minute booking app Hotel Tonight joins us to talk about how they’re reinventing hotel booking, and the travel experience, for the mobile era.

  • How to Build Products Your Customers will Love2:30 - 3:00 PM
    Room: BATS

    Tom Nguyen, Principal Product Manager at Adobe, reveals the lessons he learned introducing Lean Startup to create one of Adobe’s most successful mobile apps – which would inspire a new product family and be named by Apple as one of the Best Apps of the Year. Whether you’re bootstrapping or want to know how to make lean work in a big corporation, learn how empathetic design, radical simplicity, and iteration can help you build products that bring people joy.

  • How Lean Startup Accelerates (open) Innovation2:00 - 2:20 PM
    Room: C210

    This presentation looks at the learnings and challenges faced when Transavia started using Lean Startup to accelerate customer experience innovation, how we engaged the Transavia Management Team, how we scaled Lean Startup for other business ideas, how we combined different methods of work into a continuous innovation process and how we apply Lean Startup in an Open innovation context.

  • The Next Silicon Valley is the World2:40 - 3:00 PM
    Leon Pals, Startup Foundation , @leonpals
    Room: C210

    Startup Foundation is on a quest to build a global startup community, but the non-profit didn’t start out like that. This case study shows how you can unlock new sources of growth by applying Lean Startup and by becoming segment focused. It shows it is possible to deliver completely different products and services, as long as they adhere to your mission, and your segment shows the demand. Expect an interesting story, with practical advice and a dash of purpose.

  • Harvard Business Review’s Digital Transformation3:30 - 4:00 PM
    Eric Hellweg, Harvard Business Review , @ehellweg
    Room: BATS

    Eric Hellweg, HBR’s Executive Director of Product Management and Digital Strategy, will discuss how the team at HBR has transformed the brand from a primarily print product to one with digital at its core, using lean principles and by instilling a “product management mindset” –and a true product management function—inside this traditional media organization.

  • The Hidden Burden of Iteration4:00 - 4:30 PM
    Winnie J. Kao, Seth Godin's altMBA , @winniekao
    Room: BATS

    There are a lot of useful hacks, scripts, marketing hooks, and tactics. This talk doesn’t offer any of those things. Iteration, by definition, means change–and change is something that our brains are hard-wired to avoid at all costs. When you choose to run lean, you sign up for a lifetime of fighting your natural instincts. In this talk, you’ll learn a framework to leverage the anxiety of never knowing the answer, and to confidently move forward through chaos.

  • Improving the Quality of Families in Kenya the Lean Startup Way3:50 - 4:10 PM
    Room: C210

    Bidhaa Sasa (“Products Now” in Swahili) is a lean startup based in Bungoma County in Kenya. Its purpose is to distribute and finance goods to rural households, and to provide services to otherwise under-served communities. Bidhaa Sasa focuses on goods and services which will improve the quality of life for rural communities. Co-founder Rocio Perez Ochoa joins us to talk about their journey, and how they’ve implemented Lean Startup to improve the lives of her customers.


Wednesday, November 18, 2015

Afternoon Breakouts2:00 PM - 4:30 PM

  • Internal Customer Development2:30 - 3:00 PM
    Andrea Hill, ReadyTalk , @afhill
    Room: C205

    The Good News: You don’t need to secure VC funding to pay your mortgage. The Bad News: You have to find project sponsorship and support from a much smaller pool (your own organization).  Andrea Hill, Product Strategist and Intrapreneur at ReadyTalk, explains how focusing on internal customer discovery and securing a product sponsor paved the way for the launch of UbiMeet, the company’s first internal startup product.

  • Minimum Viable Taxes: Lessons Learned Building an MVP Inside the IRS3:30 - 4:30 PM
    Andrea Schneider, Internal Revenue Service , @AZSchneiderinMD
    Room: General's Residence Dining Room

    Although the IRS can process your refund quickly, it does not have a reputation for quick internal change; it still uses many applications from the Kennedy administration. But Andrea Schneider, Senior Manager of Product Management in Online Services, is helping the IRS launch a MVP early in next year’s filing season that will allow taxpayers to access basic tax information online, including their balance, tax records, and payment histories, as well as make a payment. She, along with Lauren Gilchrist, Product Manager at Pivotal Labs, who is partnering with the IRS to build the MVP, will discuss their biggest challenges along the way and share advice for experimenting and iterating inside large bureaucracies.