The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Monday, November 16, 2015

Platinum Registration Opens; Breakfast and Networking10:30 AM

Location: Firehouse

    Workshops12:00 PM - 5:30 PM

    For Platinum and Gold Passes only.

    • Lean Startup 10112:00-1:30 PM
      Room: C205

      The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher.  Lean Startup 101 is a perfect way to kick off your week of Lean Startup!

      Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.

    • The Leader’s Guide Workshop Part 112:00-1:30 PM
      Room: Cowell

      Since his record-breaking Kickstarter campaign in March of this year, Eric Ries has been hard at work assembling the Lean Startup Leaders’ Guide — the first-ever collection of the techniques and lessons he has learned first-hand from GE, Intuit, and dozens of other Lean Startup. This is the debut of the official Leader’s Guide Workshop—a hands-on (and minds-on) set of nine 30-minute working sessions that activate most important lessons from the book. This workshop is for any leader, team, or company wanting to embrace Lean Startup. *This workshop is limited to backers of the Leader’s Guide Kickstarter campaign, plus Platinum & Gold badge holders

      In this workshop, we will cover 9 critical steps to implementing Lean Startup in your organization, with activities in each to put these concepts to practical use. As Eric says, “All of these ideas and concepts are academic exercises until your own resources or jobs are on the line,” so please bring a real-world situation that you would like to work on during the day. It can come from your day job, your side hustle, or your volunteer work.

      PART 1: CULTURE

      1. How to Refocus on what Matters: Your Vision is your destination.
      2. How to Lead: Entrepreneurship is Management
      3. How to set up teams to be efficient and successful: Startup teams are collaborative, cross-functional, and fully dedicated
    • From Inspiration to Innovation - Using Design Thinking to Build Creative New Products12:00-1:30 PM
      Christina Wodtke, Wodtke Consulting , @cwodtke
      Room: C210

      In this hands-on workshop, Christina Wodtke and Laura Klein will teach you useful Design Thinking techniques like Storyboarding, Empathy Mapping, and Generative Research that will help you better understand your users and build more innovative products.

    • Lean Analytics: Using Data to Build a Better Business Faster12:00-1:30 PM
      Alistair Croll, Solve for Interesting , @acroll
      Room: BATS
       At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
      • How to think about data and what makes a good metric
      • The importance of cohorts and proper analysis
      • The five stages every startup goes through
      • Six business model archetypes and how to find your own
      • What “good enough” looks like and how to run experiments
      • What works for larger organizations trying to change and innovate.
      This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
      This workshop is sponsored by Amplitude.
    • Measuring Learning in Dollars: A Finance-Approved Approach to Innovation Accounting12:00-1:30 PM
      Room: Southside

      One of the most popular workshops from last year, David Binetti joins us again to lead a workshop on innovation accounting. In this session, you’ll learn how to:

      • Calculate the ROI of your innovation project without fabricating revenue projections.
      • Produce a Valuation in Dollars that adjusts as you learn about your market.
      • Assess Risk using normalized metrics comparable to other projects and industry standards.
      • Set KPIs that focus on value-creation and not just cost-accounting.
      • Avoid Traps such as NPV and other traditional accounting methods that doom the entrepreneur before she even begins.

      Whether you are in Finance — or just report to Finance — you’ll want to participate in this workshop to learn how to get Finance and Product speaking the same language to achieve their common goal.

    • Lean Startup 2012:00-3:30 PM
      Adam Berk, Pearson & Slingshot Ventures , @adamberk
      Jonathan Bertfield, Jonathan Bertfield Consulting & Pearson, @berters
      Room: C205

      In this training, the Lean Startup Company extends on the 101 training and shares practical applications and additional relevant examples to solidify the basics and show in detail how other companies have benefited from the approach. We will introduce the scientific method and dig deeper into assumptions, how to identify which ones to test and how to turn those risky assumptions into testable hypotheses. Additionally the training will introduce proven, practical tools that will enable the attendees to adopt the new approaches more quickly and resolve common challenges that have been previously identified by other organizations.

      Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.

    • The Leader’s Guide Workshop Part 22:00-3:30 PM
      Room: Cowell

      Since his record-breaking Kickstarter campaign in March of this year, Eric Ries has been hard at work assembling the Lean Startup Leaders’ Guide — the first-ever collection of the techniques and lessons he has learned first-hand from GE, Intuit, and dozens of other Lean Startup. This is the debut of the official Leader’s Guide Workshop—a hands-on (and minds-on) set of nine 30-minute working sessions that activate most important lessons from the book. This workshop is for any leader, team, or company wanting to embrace Lean Startup. *This workshop is limited to backers of the Leader’s Guide Kickstarter campaign, plus Platinum & Gold badge holders

      In this workshop, we will cover 9 critical steps to implementing Lean Startup in your organization, with activities in each to put these concepts to practical use. As Eric says, “All of these ideas and concepts are academic exercises until your own resources or jobs are on the line,” so please bring a real-world situation that you would like to work on during the day. It can come from your day job, your side hustle, or your volunteer work.

      PART 2: PROCESS

      1. How to Do It: Lean Startup Experimentation Basics
      2. How to get good Results: What customers do is more important than what they say
      3. How to be Efficient: Remove any feature, process or effort that does not directly contribute to the learning you seek.
    • Lean Analytics: Using Data to Build a Better Business Faster2:00-3:30 PM
      Alistair Croll, Solve for Interesting , @acroll
      Room: BATS
       At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
      • How to think about data and what makes a good metric
      • The importance of cohorts and proper analysis
      • The five stages every startup goes through
      • Six business model archetypes and how to find your own
      • What “good enough” looks like and how to run experiments
      • What works for larger organizations trying to change and innovate.
      This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
      This workshop is sponsored by Amplitude.
    • Lightning-fast Customer Insights2:00-3:30 PM
      Amy Jo Kim, Shufflebrain , @amyjokim
      Room: C210

      Do you want to:

      • radically accelerate your customer discovery process?
      • identify EXACTLY the right 5-7 people to test your idea?
      • quickly turn research insights into design-ready stories?

      If you answered YES, this workshop is for you. We’ll teach you a proven, step-by-step system for generating actionable customer insights in 1-2 weeks. You’ll learn how to:

      • Quickly identify EXACTLY the right people to test your idea
      • Surface their most relevant habits & needs
      • Transform those insights into design-ready stories

      This workshop is targeted at anyone involved in early design – startup CEOs, product manageres, designers, researchers, etc. Teams are strongly encouraged to attend together.

    • Measuring Learning in Dollars: A Finance-Approved Approach to Innovation Accounting2:00-3:30 PM
      Room: Southside

      One of the most popular workshops from last year, David Binetti joins us again to lead a workshop on innovation accounting. In this session, you’ll learn how to:

      • Calculate the ROI of your innovation project without fabricating revenue projections.
      • Produce a Valuation in Dollars that adjusts as you learn about your market.
      • Assess Risk using normalized metrics comparable to other projects and industry standards.
      • Set KPIs that focus on value-creation and not just cost-accounting.
      • Avoid Traps such as NPV and other traditional accounting methods that doom the entrepreneur before she even begins.

      Whether you are in Finance — or just report to Finance — you’ll want to participate in this workshop to learn how to get Finance and Product speaking the same language to achieve their common goal.

    • Lean Startup 3014:00-5:30 PM
      Aubrey Smith, Sparked Advisory
      Room: C205

      In this training, we will build on the foundation established in Lean Startup 101 and 201 by delving into examples and cases of the Lean Startup concepts in action.  Attendees of Lean Startup 301 will be exposed to cutting edge work from thought leaders and experts using Lean Startup in practice today — at startups and within the enterprise.  Participation in this session is essential:  You will be asked to help design an MVP and experiment to test critical Leap of Faith Assumption(s) in groups and will be encourage to share experiences.  The session is designed to allow attendees to stretch their skills and to push one-another to ‘learn by doing’. The session will also include:

        • Sample cases and live interviews with practitioners highlighting the application of core concepts;
        • Exercises designed to bring the concepts to life and challenge participants to deepen their skills;
        • Discussion of advanced topics such organizational culture and governance as well as industry-specific concepts such as using Lean Startup in heavily regulated markets.

      Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.

    • The Leader’s Guide Workshop Part 34:00-5:30 PM
      Room: Cowell

      Since his record-breaking Kickstarter campaign in March of this year, Eric Ries has been hard at work assembling the Lean Startup Leaders’ Guide — the first-ever collection of the techniques and lessons he has learned first-hand from GE, Intuit, and dozens of other Lean Startup. This is the debut of the official Leader’s Guide Workshop—a hands-on (and minds-on) set of nine 30-minute working sessions that activate most important lessons from the book. This workshop is for any leader, team, or company wanting to embrace Lean Startup. *This workshop is limited to backers of the Leader’s Guide Kickstarter campaign, plus Platinum & Gold badge holders. In this workshop, we will cover 9 critical steps to implementing Lean Startup in your organization, with activities in each to put these concepts to practical use. As Eric says, “All of these ideas and concepts are academic exercises until your own resources or jobs are on the line,” so please bring a real-world situation that you would like to work on during the day. It can come from your day job, your side hustle, or your volunteer work.

      PART 3: ACCOUNTABILITY

      1. How to Monitor Progress: Innovation begins with accountability
      2. How to Manage Risk: Startup speed is about learning faster
      3. How to Measure Effectiveness: Innovation accounting is the way to translate learning into financial terms.
    • Driving Change Within the Enterprise4:00-5:30 PM
      Room: BATS

      Even when large organizations have the appetite for change, it’s hard to put philosophy into practice. In this workshop, Cindy Alvarez will talk about approaches that have worked (and not worked) to get teams across Microsoft to be Lean and experimental. Hands-on exercises will include working with skeptics, practice interviewing, and running “premortems”.

    • Secrets of Game Thinking4:00-5:30 PM
      Amy Jo Kim, Shufflebrain , @amyjokim
      Room: C210

      Do you want to:

      • understand how games leverage skill-building to drive long-term engagement?
      • create an experience that engages your customers throughout their life cycle?
      • build a simple, compelling MVP that drives engagement and promotes skill-building?

      If you answered YES, this workshop is for you. We’ll pull back the curtain, and reveal how successful games and game-like products engage players for months – even years – with skill-building systems, progressive challenges, and unlockable powers. You will learn to:

      • design a 4-stage Customer Narrative that captures your end-to-end experience
      • build a simple, compelling Core Loop that engages your super-fans
      • create a development roadmap outlining what to build first – and why

      This lively, hands-on design workshop is targeted at anyone who wants to understand how to harness game design insights to drive long-term engagement. Product teams are strongly encouraged to attend together.

       

    • Winning MVPs - Using Data From Your MVP to Win Support For Your Idea4:00-5:30 PM
      Hugh Molotsi, Hummingbill, VoiceLots, Delighterr , @hughmolotsi
      Room: Southside

      Hugh Molotsi and Bennett Blank from Intuit will share what they have discovered creating MVPs via Intuit’s innovation hub, Intuit Labs. Intuit Labs helps teams develop their ideas from early stage concept to funded initiative, building innovation capabilities in each employee along the way. Hugh and Ben will share a few tricks they learned in their journey, pitfalls to avoid and case studies you can apply to your own innovation program or project.

      During this hands-on, interactive session you’ll learn:

      • Important factors to consider for a successful MVP
      • The key metrics that matter for your MVP
      • How to use your MVP to create a winning “inside pitch”
      • Live audience Q&A from Ben and Hugh

    Registration Opens for All Passes5:30 PM

    Location: Cowell Theater

      Ignite Opening Reception5:30 PM - 8:00 PM

      Held at the Cowell Theater in Fort Mason, the Ignite Opening Reception is open to all passholders. This will be an energizing kickoff to the conference, and we recommend joining in. Come by at 5:30 for drinks and light appetizers. This reception is sponsored by LaunchPad.

      At 6:30 PM we’ll begin the formal program with an evening of Lean Startup talks that have a twist. Each brave presenter gets five minutes and 20 slides—which advance automatically every 15 seconds. Fast-paced and thought-provoking, Ignite features presentations from in-the-trenches entrepreneurs sharing lessons you won’t want to miss. It’s a great way to see a lot of interesting ideas in a short period of time.

      Our Emcee for the IGNITE Talks is Bill Grundfest.

      • IGNITE: Everyone Speaks
        Brady Forrest, Ignite Talks, @brady
        Room: Cowell

        It takes a community to make an event. Cities have been celebrated and brought closer together by their local Ignites.

      • IGNITE: The Case for the Button
        Amanda Cowan, Farmhouse Delivery, @liquidgoldapp
        Room: Cowell

        This is the story of how a simple button saved a traditional media company thousands in development costs. The button was simple. Getting buy-in for the button wasn’t. Learn three ways to influence team members to adopt Lean Startup methodologies, even if it is just a button.

      • IGNITE: Lean Startup in the High School Setting
        Room: Cowell

        High schools across the nation are implementing Lean Startup methodology in entrepreneurship, business, and marketing courses. Erica Swallow, VP of Product at education non-profit Noble Impact, will share the story of how her team is empowering students to get out of the building and solve the problems they see in their communities.

      • IGNITE: How to Build a Tech Startup Without Writing Code
        Room: Cowell

        Being a non-technical entrepreneur is hard. But Kollecto founder, Tara Reed is pushing the boundaries of what non-technical founders can do! Reed built her startup’s app MVP (and algorithm) without writing any code. She used that MVP to validate her idea, generate her first $30k in revenue, and get accepted to a top accelerator program (500 Startups).

      • IGNITE: Finding your mobile growth
        Room: Cowell

        Most companies aren’t going deep enough with their user behavior data.

        In this talk, Spenser Skates, CEO and Co-founder of Amplitude, will introduce a framework of the 3 levels of analytics. Many companies are only measuring vanity metrics and figuring out where their problems are, but aren’t finding new ways to grow.

        By analyzing the actions that your users take, you’ll discover how you can improve your product to drive growth. As with Facebook’s famous ‘7 friends in 10 days’, learn how you can find the ‘magic moment’ to focus your product around.

      • IGNITE: The 100 Day Challenge - Learnings from a Rapid Hardware Entrepreneur
        Elin Elkehag, Instalert Inc., @elkehag
        Room: Cowell

        Got an idea? Would you invest 2 hours in that idea to guarantee your next step towards success? Can a 50-cent prototype be the key to moving your project forward with confidence? Is it worth $50 bucks to see if you product has legs? Elin Elkehag tells the story of what she learned during her 100-day lean startup challenge.

      • IGNITE: People vs Profit - Finding Harmony
        Room: Cowell

        The Labor Movement has long revered unions that represent the most members. Union mottos often carry slogans like “Representing 2.2 million hardworking Americans.” This means a unions’ reputation is not only based on how much money it accrues via member’s dues, but how well unions can bargain on a worker’s behalf. Coming from two of the most successful organizing unions, Larry Williams and his partner applied Lean Startup to create their own metric, one that allows them to grade their company’s success not only by how much revenue is generated, but by how successful they are at connecting union clients with potential members.

      • IGNITE: Non-Profits and Metrics Beyond Financial
        Ame Elliott, Simply Secure , @ameellio
        Room: Cowell

        This IGNITE talk describes how nonprofit Simply Secure used metrics to pivot their value proposition to focus on design. Non-financial metrics for benchmarking cultural change demonstrate how they’re supporting user experience design expertise across a complex ecosystem of partners and collaborators.

      • IGNITE: Live on Demand - Making Thought Leaders Accessible
        Room: Cowell

        Creating an event with a great speaker without knowing if there is a paying audience is a risky adventure for any individual or company with the ambition to organize an inspiring and engaging event. Live on Demand takes away the risk and makes thought leaders accessible. Anyone can start a campaign for her favourite speaker. When enough people join, the speaker is booked and the event is organized.  Live on Demand launched about two years ago in a local pilot in Amsterdam and is currently preparing for international rollout. In 2015 fans organized the biggest crowdfunded event ever with Live on Demand. Live on Demand is a Rockstart Accelerator alumnus and finalist of Dublin Websummit. CEO and cofounder Thijs Sprangers shares the story of Live on Demand, which is based on Lean Startup principles.

      • IGNITE: From Mobile to Slack: Implementing Lean Startup
        Room: Cowell

        Quang Hoang and his team pivoted from building a mobile application for expense management to integrating with Slack. In this Ignite talk, Quang will tell their story – a great example of the Lean Startup mindset put into practice.

      • IGNITE: Professionalising Product - What Happens After Product/Market Fit?
        Jobina Hardy, Lost My Name , @iamjobina
        Room: Cowell

        At the start we’re all chasing product/market fit and every entrepreneur is the driving force behind their product. But as the company grows and the customer base evolves, how do you keep an eye on your product whilst juggling all the other requirements for business growth? Jobina Hardy, Product Manager at GV-backed London tech business Lost My Name, charts the steps they took to keep an appropriate amount of focus on their core product and its impact on customer happiness as the business grew.

      • IGNITE: What Mushrooms and Fish Poop Taught Us About Launching a New Line of Breakfast Cereals
        Nikhil Arora, Back to the Roots , @backtotheroots
        Alejandro Velez, Back to the Roots , @backtotheroots
        Room: Cowell

        Back to the Roots founders Alejandro Velez and Nikhil Arora share their journey from investment banking to mushroom farming and aquaponics. They reveal the lean principles they’ve learned along the way that led them to launch a new line of organic breakfast cereals into thousands of grocery stores and classrooms this year.

      • IGNITE: Lean Startup - The Musical
        Room: Cowell

        New to the Lean Startup scene, but you’re not sure what this Lean Startup thing is, how to use the buzzwords, or even how it got started? William Donnell will catch you up with this Ignite song. That’s right, this “talk” is a musical.

      Lean Innovation Dinner8:30 - 10:00 PM

      • Lean Innovation in the Enterprise Dinner
        Brant Cooper, Moves the Needle, @brantcooper

        Our sponsor Moves The Needle is hosting a dinner right after the IGNITE Talks. It will be a small get together of like-minded people whose mission is bringing innovation to their organization.

        They are gathering some of THE global experts on innovation in an open discussion with Brant Cooper, New York Times best-selling author and thought leader on Innovation. Brant is the Co-Founder of Moves the Needle, which has advised the innovation practices of such leading companies as Qualcomm, Capital One, Pitney Bowes, 7-11, Transamerica, Humana, Sprint, Capital One, American Family Insurance. In addition to the open discussion, Brant will also speak about the keys to sparking innovation within large organizations.

        These are opportunities to discuss innovation with some of the best innovation experts out there. All in a low-key, no sales environment where you can mix and mingle with other innovation thought leaders.

        This dinner is not included in your conference registration. Additional purchase required. RSVP and purchase your ticket here.


      Tuesday, November 17, 2015

      Registration Opens; Breakfast and Networking8:30 AM

      Location: Herbst Pavilion

        Morning Plenary9:45 AM - 12:30 PM

        • Opening Remarks
          Eric Ries, The Lean Startup, @EricRies
          Room: Herbst
        • Lean Startup at GE
          Mark Little, GE
          Room: Herbst

          As GE’s Chief Technology Officer and Leader of GE’s nine Global Research Centers, Mark Little embraced the Lean Startup methodology to improve business outcomes. Mark will describe specific examples where he helped the organization use Lean Startup to help drive speed and innovation with cross functional teams across GE.

        • Managing Through Hyper-Growth
          Room: Herbst

          Technology is moving faster than ever before. Traditional methods for technology management, recruiting, and product development are increasingly irrelevant. How do you grow and manage your team/company through periods of hyper-growth? A talk by Aditya Agarwal, VP of Engineering at Dropbox and former Facebook Directer of Engineering.

        • The Building Blocks of Community
          Ryan Hoover, Product Hunt, @rrhoover
          Room: Herbst

          Communities don’t form by accident; they require constant cultivation and hard work to grow. For many businesses, community is an essential differentiator or even a core component to its success. Ryan Hoover started Product Hunt nearly two years ago as an email list. It’s now become a place for enthusiasts and makers across the world to share and geek out about their next favorite thing. In this talk, Ryan will share the strategy and tactics they used to build a strong and growing community.

        • How to Become an Innovation Leader
          Room: Herbst

          Mastering lean startup principles takes practice, but teaching an entire company how to do it at scale is a entirely different leadership challenge altogether. Meet Bennett Blank, who was responsible for scaling Lean Startup at Intuit. Bennett will share what he discovered along Intuit’s journey, and best practices for making the leap from individual ability to organizational capability. You’ll learn tips and tricks for leading change, transforming your organization and your career in the process.

        • So You Want to Build the Next Facebook
          Room: Herbst

          Most founders want to build a billion dollar business, but they sometimes forget that giants like Facebook didn’t start out as giants. In this talk, Laura Klein, author of UX for Lean Startups, outlines some of the most important strategies that companies used to build and learn before they grew. .

        • Intro to USDS and 18F
          Emily Wright-Moore, United States Digital Service - Department of Veterans Affairs
          Room: Herbst

          Hillary Hartley introduces us to USDS and 18F. She will also faciliate three brief case studies including:
          — Vets.gov, VA, Emily Wright Moore
          — MyUSCIS, Immigration + 18F + USDS, Erica Deahl
          — betaFEC, FEC + 18F, Leah Bannon

        • Sponsored Talk: Outsourcing vs. Hiring Your Own Team
          Room: Herbst

          After working with hundreds of startups, many of them coming from Y Combinator and worth hundreds of millions of dollars, as well as running innovation for Fortune 500 brands, we know the answer to whether it’s better to hire your own team or outsource your project.

          This talk is sponsored by STRV.

        • How Mindfulness Can Help You Reduce Stress
          Stacy Conlon, The Zen Girl, @TheZenGirl
          Room: Herbst

          Eighty percent of workers feel stress on the job according to the American Institute of Stress. In just a few minutes, you will learn how mindfulness and meditation can help you transform stress into focus, calm and productivity.

        Lunch Break12:30 PM - 2:00 PM

        Food Trucks at Herbst Pavilion & General’s Residence

          Master Class1:00 PM - 1:45 PM

          For Platinum and Gold Passes only.

          • How to Ship Your Ideas1:00 - 1:45 PM
            Room: C260

            Are you busting at the seams with ideas for that next great software product, but feel overwhelmed trying to figure out how to bring those ideas to life? Perhaps you’re feeling stuck and bombarded by the questions in your head asking things like, “Is this idea really any good?” or “Will it attract paying customers?”, or “How in the world do I go about recruiting the right talent who can successfully help me ship a product?”. Entrepreneur, engineer, author, and speaker, Poornima Vijayashanker, will teach you how to tackle these questions and beyond. Channeling her experience as the founding engineer of mint.com, and launching BizeeBee and Femgineer, Poornima has developed a proven step-by-step process for successfully shipping the idea or ideas you’ve been dreaming about. She has shared her expertise and insights with entrepreneurs of various backgrounds around the world, lectured at her Alma Mater, Duke University, and served as the Engineer-in Residence for 500 Startups, a top accelerator in Silicon Valley. From her book, How to Transform Your Ideas into Software Products, Poornima will teach you how to: Validate your idea before you spend time and money on it; Talk to prospective customers without feeling awkward or pushy; and hire talented people to build your product for you.

          Afternoon Breakouts2:00 PM - 4:45 PM

          • Lean Methodologies When the Organization is the Product2:00 - 3:00 PM
            Garren Givens, Presidential Innovation Fellows, @InnovFellows
            Noah Kunin, 18F - General Service Administration, @noahkunin
            Room: Herbst

            Hillary Hartley offers an overview of 18F as a lean startup inside government with four case studies:
            — Presidential Innovation Fellowship as a lean startup – Garren Givens, Director, PIF Program
            — Hacking the Bureaucracy: Acquiring Talent – Jennifer Tress, 18F Talent Director
            — Hacking the Bureaucracy: Deploying Software – Noah Kunin, 18F Infrastructure Director
            — LeanUX for Organizational Growth – Nick Brethauer, 18F Designer

          • Getting Lean to Stick2:00 - 3:00 PM
            Janice Semper, General Electric
            Room: Cowell

            Through a strategic imperative known as Simplification, GE is undergoing sweeping organizational change to become faster, more agile and more customer-focused. The company is transforming the way it works through an initiative known as FastWorks (GE’s Lean Startup approach), the way it defines and builds its culture, and the way it accelerates the growth of its employees and teams.  Janice Semper, co-founder of FastWorks at GE and a principal architect of the company’s Culture of Simplification effort, shares her thoughts on the company’s progress and lessons learned on the journey thus far, and the implications for next steps.

          • Lean - From Campus to Startup2:00 -3:00 PM
            Frank Rimalovski, New York University, @rimalovski
            Room: Southside

            In this panel, participants from leading academic institutions and entrepreneurs with technologies that have been spun out will discuss how Lean Startup is being applied in a campus setting and beyond. You will learn how Lean Startup has restructured the innovation ecosystem at Georgia Tech, and how NYU has spread it throughout campus to foster cross-boundary collaboration. You will also learn about the genesis of The National Science Foundation Innovation Corps (I-Corps) program and hear what it takes to transition from search to execution from one of I-Corps’ emerging success stories, Neon Labs.

          • A Playbook for Achieving Product-Market Fit2:00 - 3:00 PM
            Dan Olsen, The Lean Product Playbook , @danolsen
            Room: C260

            Everyone working on a new product is trying to achieve the same goal: product-market fit. Although product-market fit is one of the most important Lean Startup concepts, it’s also the least well defined. Dan Olsen shares the top advice from his book The Lean Product Playbook, including the Product-Market Fit Pyramid: an actionable model that breaks product-market fit down into 5 key elements. Dan also explains the Lean Product Process, a 6-step methodology with practical guidance on how to achieve product-market fit, illustrated with a real-world case study.

          • Accelerate Beyond The Lean Startup2:00 - 3:00 PM
            Zach Nies, Techstars , @zachnies
            Room: C205

            You know that Lean Startup techniques have helped your company move forward, and you know your competitors are successfully using those same techniques. To stay ahead of the competition, you need to find new ways to accelerate your company. The key is to use Lean to balance exploration and operation within your company. In this experience report, Zach Nies and Rachel Weston Rowell will share techniques and stories from startups to large organizations that have accelerated their growth by applying Lean thinking to how they operate their company and how they explore through uncertainty.

          • Lean Startup Case Study: Hotel Tonight2:00 - 2:30 PM
            Room: BATS

            Amanda Richardson, VP of Product for last minute booking app Hotel Tonight joins us to talk about how they’re reinventing hotel booking, and the travel experience, for the mobile era.

          • How to Build Products Your Customers will Love2:30 - 3:00 PM
            Room: BATS

            Tom Nguyen, Principal Product Manager at Adobe, reveals the lessons he learned introducing Lean Startup to create one of Adobe’s most successful mobile apps – which would inspire a new product family and be named by Apple as one of the Best Apps of the Year. Whether you’re bootstrapping or want to know how to make lean work in a big corporation, learn how empathetic design, radical simplicity, and iteration can help you build products that bring people joy.

          • Digital Investing: The Last Frontier2:15 - 3:00 PM
            Devon McConnell, Wells Fargo Advisors
            Room: General's Residence Dining Room

            The financial services industry is now at a change moment. There are two major change drivers today – customers’ digital expectations and increased regulations. It’s the perfect storm. And it’s driving us to look at the very basic operating models we work under to meet new demands. Devon McConnell, Head of Digital for Wells Fargo Advisors will share how she and her team are leading an internal transformation to bring agile and lean practices to build out the firm’s digital experience for a new group of investors. Money is deeply personal. Building a compelling and trustworthy experience is critical, but wrought with uncertainty. Devon explores how she has incorporated the focus of emotional design into key projects at Wells Fargo Advisors, now and in the future.

          • Lean Principles and Enterprise Marketing Transformation2:00 - 3:00 PM
            Rishi Dave, Dun & Bradstreet , @RishiPDave
            Room: General's Residence Ballroom

            Dun & Bradstreet, a nearly 175-year-old company with offices around the world, might not seem like a startup in the traditional sense. But as the company has implemented an aggressive growth strategy, its marketing organization has embraced Lean Startup methodologies to focus its efforts on only the most valuable customer relationships. Dun & Bradstreet CMO Rishi Dave shares the company’s experience and what organizations large and small can learn from the successes they’ve had in thinking Lean to drive pipeline and revenue.

          • How Lean Startup Accelerates (open) Innovation2:00 - 2:20 PM
            Room: C210

            This presentation looks at the learnings and challenges faced when Transavia started using Lean Startup to accelerate customer experience innovation, how we engaged the Transavia Management Team, how we scaled Lean Startup for other business ideas, how we combined different methods of work into a continuous innovation process and how we apply Lean Startup in an Open innovation context.

          • Lean Startup Accelerator for Enterprises to Create New Businesses2:20 - 2:40 PM
            Takashi Tsutsumi, Learning Entrepreneur's Lab , @t_tutu
            Masato Lino, Learning Entrepreneur's Lab , @Craque
            Room: C210

            Learning Entrepreneur’s Lab is a Lean Startup accelerator for a variety of enterprises in Japan, ranging from a top-notch consumer electronics company to an industrial equipment manufacturer to the leading company in the food and beverage industry. In their presentation, Takashi and Masato will share lessons learned and a case study of how Lean Startup Accelerator is conducted in Japan.

          • The Next Silicon Valley is the World2:40 - 3:00 PM
            Leon Pals, Startup Foundation , @leonpals
            Room: C210

            Startup Foundation is on a quest to build a global startup community, but the non-profit didn’t start out like that. This case study shows how you can unlock new sources of growth by applying Lean Startup and by becoming segment focused. It shows it is possible to deliver completely different products and services, as long as they adhere to your mission, and your segment shows the demand. Expect an interesting story, with practical advice and a dash of purpose.

          • Don't Listen to Users, Sample Their Experience!3:30 - 4:00 PM
            Room: Herbst

            Uncovering true user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop products and services that nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling study, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method with conference attendees, show how it can help shape product roadmap priorities, describe how it serves as Google Search’s secret weapon, and demonstrate live, onstage data analysis.

          • Irrational Products4:00 - 4:30 PM
            Room: Herbst

            As product managers and founders we know failing can be a good learning experience – and that is true, unless you fail because of something common or stupid that could have been avoided by simple methodologies. Many times we simply make irrational product decisions that prevent us from actually running valuable experiments. Avoiding common mistakes and taking better product decisions, by using easy hacks, could make or break your product and startup. In this session we will go over a few common product failures, as well as demonstrate simple methods and tricks to avoid these failures.

          • Live Q&A with Eric Ries3:30 - 4:30 PM
            Eric Ries, The Lean Startup, @EricRies
            Room: Cowell

            This session is open to Platinum passholders only. Eric Ries will hold a live Q&A with entrepreneurs. Not only will you have a chance to ask him your toughest questions about running experiments, measuring success, knowing when to pivot, understanding customer feedback and more–you’ll also hear about the challenges other entrepreneurs face and the advice Eric gives them.

          • Talking to Humans: Success Starts with Understanding your Customers3:30 - 4:30 PM
            Frank Rimalovski, New York University, @rimalovski
            Room: Southside

            While most entrepreneurs understand that “getting out of the building” is a core tenet of the Lean Startup, many still struggle to effectively conduct the kinds of interviews and experiments that will lead to the insights they seek (and need). In this hands on workshop, you’ll be guided through the process of securing, conducting and synthesizing early customer discovery interviews.

          • Harvard Business Review’s Digital Transformation3:30 - 4:00 PM
            Eric Hellweg, Harvard Business Review , @ehellweg
            Room: BATS

            Eric Hellweg, HBR’s Executive Director of Product Management and Digital Strategy, will discuss how the team at HBR has transformed the brand from a primarily print product to one with digital at its core, using lean principles and by instilling a “product management mindset” –and a true product management function—inside this traditional media organization.

          • The Hidden Burden of Iteration4:00 - 4:30 PM
            Winnie J. Kao, Seth Godin's altMBA , @winniekao
            Room: BATS

            There are a lot of useful hacks, scripts, marketing hooks, and tactics. This talk doesn’t offer any of those things. Iteration, by definition, means change–and change is something that our brains are hard-wired to avoid at all costs. When you choose to run lean, you sign up for a lifetime of fighting your natural instincts. In this talk, you’ll learn a framework to leverage the anxiety of never knowing the answer, and to confidently move forward through chaos.

          • Applying Lean Principles to Anticipatory Experiences3:30 - 4:30 PM
            Room: General's Residence Dining Room

            Our obsession with beautiful apps and designed experiences is distracting us from our purpose: making life easier for people. The future lies in smart products and services that anticipate user needs and automatically make decisions for us, requiring as little interaction as possible. But creating services that execute on behalf of their users requires extra attention to lean principles. In her talk, Patricia Korth-McDonnell will introduce the concept of anticipatory design, address how to identify the most valuable problem to solve with the minimum effort necessary, and underscore the importance of listening to user feedback to ensure the right balance of automation and control.

          • Building a Culture of Innovation: An Example from Agribusiness3:30 - 4:30 PM
            Mark Bidwell, nowhere Digital, @markehb
            Room: General's Residence Ballroom

            The Financial Times called Syngenta the Apple of the agrochemical world. In an industry characterized by increasing regulation, long product life cycles and a small number of suppliers, what can be learned from the Lean Startup movement? The answer may surprise you. Mark Bidwell has extensive experience catalyzing and driving change in market-leading companies such as BP Oil and the Hay Group, and most recently in Syngenta, where he led the creation and development of a global $2bn Specialty Crops business unit. He recently became CEO of nowhere digital, a powerful platform that enables better, more productive meetings… by design.

          • Re-imagining Job Creation: Using Paint3:30 - 3:50 PM
            Room: C210

            Liz Powers has worked with homeless and disabled individuals for 9 years. She was frustrated hearing clients be put down. She wanted to create a movement celebrating strengths and creating jobs. Liz will describe how she bootstrapped ArtLifting to turn $4k of investment into revenue in the 6 figures. Topics include: creating for-profit social enterprise, bootstrapping, minimizing risk, and rapid geographic expansion.

          • Improving the Quality of Families in Kenya the Lean Startup Way3:50 - 4:10 PM
            Room: C210

            Bidhaa Sasa (“Products Now” in Swahili) is a lean startup based in Bungoma County in Kenya. Its purpose is to distribute and finance goods to rural households, and to provide services to otherwise under-served communities. Bidhaa Sasa focuses on goods and services which will improve the quality of life for rural communities. Co-founder Rocio Perez Ochoa joins us to talk about their journey, and how they’ve implemented Lean Startup to improve the lives of her customers.

          • Pivot, Proceed, or Quit?: Lean Metrics for the Social Sector4:10 - 4:30 PM
            Room: C210

            Social sector innovators have to deal with far more diverse metrics than business entrepreneurs when implementing lean practices. The basic metric of “does it make money?” is rarely applicable to the value of a social, non-market innovation because, generally speaking, the beneficiaries of a social innovation are not the people funding it or paying for it. Making a “pivot, proceed, or quit” decision in the social sector requires data to answer three questions: 1)Do people need the innovation? Is it a solution to a problem?; 2)Can you reach enough people with the innovation to make a difference? Does it scale to the point of relevance?, and 3)Can you fund the innovation? Can you find a way to keep it running? This talk will give examples of how social entrepreneurs answer these questions as well as how political and social capital available for social action influence the learning environment and the long-term success of social innovations.

          • Prototyping Your Experiences3:30 - 4:30 PM
            Chris Luomanen, Thing Tank LLC
            Room: C260

            How can we understand disruptive experiences, that nobody has tried yet, because we just invented them? You could ask users to guess what they think they would think. Or you could find a way to bring key aspects of that experience to life for users as quickly and cheaply as possible. This talk will cover why we build experience prototypes, and how to figure out what experience prototypes might help you to develop your product or service.

          • Mastering Customer Discovery3:30 - 4:00 PM
            Ariana Friedlander, Rosabella Consulting, LLC , @arianaf
            Room: C205

            Do you struggle connecting with your customers? Having a hard time getting valuable insights from your customers? Tired of running experiments that don’t give accurate pass/fail indicators? In this hands-on interactive session, Ariana will help you move past those limitations by sharing her unique co-creational approach. At the end, you will walk away with a well crafted line of inquiry so that you may conduct more effective experiments while building your community of supporters.

          • The Nitty Gritty of Setting Up Customer Discovery Meetings4:00 - 4:30 PM
            David Telleen-Lawton, UC Santa Barbara - Technology Management Program , @DTLinSB
            Room: C205

            This talk will focus on the down and dirty details of setting up meetings for Customer Discovery. The mindset you need, combined with specific tactics on how to will be discussed. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton has employed every stall tactic and excuse to delay reaching out and setting these meetings. He’ll show you how to avoid them and get on the fast track to a bull’s-eye product and a sustainable business model…or the realization that time would be better spent on a different idea.

          Office Hours2:00PM - 5:00PM

          For Platinum and Gold Passes only.          Location: Firehouse

            Closing Session5:00 - 6:00 PM

            Attendee Networking Dinners7:00 - 9:00 PM

            Continue the conversations provoked in our daytime sessions over dinner with your peers. See the details and purchase tickets here.

            These dinners are not part of your conference ticket. Any passholder can register for them. 


              Wednesday, November 18, 2015

              Registration Opens; Breakfast and Networking8:30 AM

              Location: Herbst Pavilion

                Morning Plenary9:45 AM - 12:30 PM

                • How to Intentionally Design a (Lean Startup) Culture
                  Room: Herbst

                  The ability to test and launch new value propositions and business models is essential to grow and thrive. Creating such a Lean Startup culture is exceptionally hard for existing organizations, especially for large ones. They are streamlined to execute known and proven business models. They are not optimized to invent new ones.

                  In this talk Alex Osterwalder shows you how to intentionally design an innovation culture alongside a solid execution culture. The inventor of the Business Model Canvas and Value Proposition Canvas introduces Strategyzer’s latest tool, the Culture Map.

                  This practical tool was co-developed with entrepreneur and author Dave Gray. It helps teams and companies asses their existing organizational culture and intentionally design a desired one.

                • How Data Can Save Hollywood
                  Room: Herbst

                  Remember when companies would launch massive software projects without A/B testing? It sucked! Believe it or not, there is a multi-billion dollar industry that still produces products like that today. That industry is Hollywood. Join me as I explore the final frontier of analytics: creativity. Creative geniuses often have an aversion to incorporating data into the creative process. Creativity is driven by intuition, they argue, and cannot be analyzed. Data kills creativity! But this is a fundamental misunderstanding of analytics, which is costing Hollywood billions of dollars a year. In this talk, I’ll discuss some of Hollywood’s greatest big-budget flops, and how analytics could have saved them. I’ll also provide examples of how innovative storytellers are breaking with tradition and using Lean principles to create modern blockbusters for tremendous gain. Join me in discovering the role Lean Startup can play in revolutionizing Hollywood.

                • Eliminating Your Ego: Product Market Fit
                  Room: Herbst

                  Gagan Biyani joins us to talk about applying Lean Startup to launch Sprig, a dine-on-demand meal service. He’ll discuss learnings from his previous company, Udemy, to the challenges he faced when building a food service startup, and the multiple pivots they made in order to get to the right product-market fit.

                • Turbo-Charge Your Early Product Development
                  Amy Jo Kim, Shufflebrain , @amyjokim
                  Room: Herbst

                  It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.

                • Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk Management
                  Room: Herbst

                  Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin. TAGS: Enterprise, Startups, Analytics

                • Sponsored Talk: How to be "Scrappy" in a Fortune 500 Company
                  Geeta Wilson, Humana, Inc., @geetsabrit
                  Room: Herbst

                  Discover how bringing the spirit of the start-up and adopting a “scrappy but not crappy” philosophy within a highly regulated Fortune 100 non-software development company is creating a customer-centric culture.

                  This talk is sponsored by Humana.

                • Mindfulness Meditation
                  Stacy Conlon, The Zen Girl, @TheZenGirl
                  Room: Herbst

                  Before we break for lunch, Zen GIrl Stacy Conlon will lead a brief mindfulness exercise to help everyone process the morning sessions and get ready for the afternoon.

                Lunch Break12:30 PM - 2:00 PM

                Food Trucks at Herbst Pavilion & General’s Residence

                  Master Class1:00 PM - 1:45 PM

                  For Platinum and Gold Passes only.

                  • How to Choose Your Next Experiments
                    Teresa Torres, Product Talk , @ttorres
                    Room: C260

                    In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.

                    This is a Master Class session, open to Platinum and Gold badge holders.

                  Afternoon Breakouts2:00 PM - 4:30 PM

                  • Being a Lean Startup Entrepreneur: A Conversation with Frank Chen, Tejal Shah and Reshma Khilnani.2:00 - 3:00 PM
                    Frank Chen, Andreessen Horowitz , @withfries2
                    Tejal Shah, KidAdmit, Inc., @tejaltshah
                    Room: Southside

                    Frank Chen, a partner at Andreessen Horowitz, shares his insights and expertise with the Lean Startup community about what it takes to start and build a successful business. He’ll then sit down with Reshma Khilnani and Tejal Shah to discuss the challenges of being an entrepreneur, what they’ve learned on the road to success, and how they applied Lean Startup to help get them there.

                  • How to Intentionally Design a (Lean Startup) Culture2:00 - 3:00 PM
                    Room: BATS

                    The ability to test and launch new value propositions and business models is essential to grow and thrive. Creating such an Lean Startup culture is exceptionally hard for existing organizations, especially for large ones. They are streamlined to execute known and proven business models. They are not optimized to invent new ones.

                    In this hands-on workshop Alex Osterwalder shows you how to intentionally design an innovation culture. You will learn how to use the Culture Map, Strategyzer’s latest tool after the Business Model Canvas and Value Proposition Canvas. Through practical exercises Alex will show you how to asses your existing organizational culture and intentionally design and test a desired one.

                    The Culture Map is the result of a collaborative project between Strategyzer and entrepreneur and author Dave Gray.

                  • Lean Product Development in a Highly Regulated Finance Environment: American Express2:15 - 3:00 PM
                    Andrew Breen, American Express , @buckybanjo
                    Room: General's Residence Dining Room

                    Learn how a startup is being created inside of American Express using Lean Startup. Andrew Breen, VP of Product, will discuss their successes (and failures) in this highly informative talk. He’ll share his experiences applying Lean Startup principles to develop technology products inside a conservative, highly regulated enterprise.

                  • View from the Trenches: What Went Wrong with Our Lean Startup Program?2:00 - 3:00 PM
                    Room: General's Residence Ballroom

                    With all of the success of Lean in the startup community, this should be pretty easy to implement in the Corporate environment, right? After launching with very little to show in the way of success, the team in Ericsson’s Atlanta Idea Factory had to take a step back and evaluate what changes were necessary to implement Enterprise Lean Startup with success. One key principle had to be learned… People are an organization’s greatest asset, AND its greatest barrier to success.

                  • The Startup Storyteller: Using Stories to Learn2:00 - 2:30 PM
                    James Warren, Share More Stories & Johnson, Inc., @warrenjwric
                    Room: C260

                    Share More Stories empowers brands and people to connect through shared stories. And as founder James Warren and his team developed the company’s vision, strategy and prototype, they began realizing that stories weren’t just core to their product – they were core to their innovation and learning process as well. The stories people shared during development and after launch revealed deep customer needs, helped the team improve its value proposition and led to the identification of new customer opportunities. In his talk, James will share how he and his team used these stories to learn as much as possible, in order to accelerate the development and growth of their platform.

                  • Minimum Viable Marketing2:30 - 3:00 PM
                    Ritika Puri, Storyhackers & Lean Startup Company , @ritika_puri
                    Room: C260

                    Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.

                  • The Human Side of Lean Startup: Functional Team Culture2:00 - 2:30 PM
                    Freyja Balmer, Scripps Networks Interactive , @bettyrocker
                    Michael Greene, Scripps Networks Interactive , @greeneysays
                    Room: C205

                    Whether you’re bringing Lean methods into a large organization or your own small startup, human factors matter. Dysfunctional teams cling to vanity metrics, produce work that doesn’t matter to anyone outside the building, squash creativity, and severely limit their ability to innovate quickly. Life is too short to do dumb work slowly with a bunch of passive-aggressive jerks, so join Freyja Balmer and Michael Greene, whose amazing team have most recently grown Food.com into the second largest digital food property, for a fun and probing session. We’ll talk about: Guidelines that work for building engaged, effective people into a cohesive team; Kickstarting your team’s own very best and most functional culture; Techniques for addressing specific problems with team dynamics. This session is for anyone who is looking for real talk on what makes people do great work.

                  • Internal Customer Development2:30 - 3:00 PM
                    Andrea Hill, ReadyTalk , @afhill
                    Room: C205

                    The Good News: You don’t need to secure VC funding to pay your mortgage. The Bad News: You have to find project sponsorship and support from a much smaller pool (your own organization).  Andrea Hill, Product Strategist and Intrapreneur at ReadyTalk, explains how focusing on internal customer discovery and securing a product sponsor paved the way for the launch of UbiMeet, the company’s first internal startup product.

                  • Using LinkedIn for Customer Discovery2:00 - 2:30 PM
                    Brandy Nagel, Georgia Tech VentureLab , @benag
                    Room: C210

                    During this “laptop open” session you’ll learn tips and tricks for finding the right people to interview. We’ll talk about how to identify and approach people to set up customer discovery interviews, making the best use of LinkedIn’s free services. Find early-vangelists, influencers, users and buyers — using connections and groups to start conversations.

                  • Customer Development Power-Ups2:30 - 3:00 PM
                    Room: C210

                    Knowing your customers is difficult, and finding them can be an expensive endeavor. Gaurav Agarwal has learned a few easy, low cost tricks to help startups build a quick understanding of customers and market. His techniques leverage existing web analytics tools that are available to all. Aimed to help startups get more with less, when working in a resource-constrained environment.

                  • GE–Fuel Cells: Running a Lean Startup Inside a Big Corporation3:30 - 4:30 PM
                    Room: Herbst

                    In 2014, GE launched an internal start-up business, GE-Fuel Cells, inspired by an advanced manufacturing breakthrough at our research center. Specifically, we’re developing solid oxide fuel cell systems that will provide businesses and communities around the world the ability to efficiently generate clean, reliable power locally at the point of use in a factory, data center or small, remote neighborhood. Learn how we are applying lean startup principles in this long cycle, equipment based business in order to dramatically accelerate our path to commercialization and reduce risk. As part of this journey we have pushed the envelope with out-of-the-box opportunities to apply lean startup methodologies including a “Manufacturing MVP”.

                  • The Lean Hardware Toolbox3:30 - 4:30 PM
                    Marcus Gosling, Highway1.io , @marceire
                    Room: Southside

                    In mass-production, you only have one chance to get the product right. The in-flexibility and expense of the physical product supply-chain prohibits an experimental, iterative approach. Inspired by lean startup, hardware entrepreneurs are developing new tools and methodologies for exploring and validating their product ideas prior to mass manufacture. 3D printing and off-the-shelf development kits are being used to support rapid product iteration and low-volume early adopter sales. Existing commercial products are being hacked by entrepreneurs to prototype and explore completely new experiences. Prototypes are becoming instrumented to collect data on engagement and usage patterns in the field. Illustrated with case studies from the Highway1.io hardware startup accelerator this talk will share a range of emergent patterns and best practices in lean hardware development.

                  • Lessons on Lean Collaborations in Health, Energy & Talent Markets3:30 - 4:30 PM
                    Aneesh Chopra, Hunch Analytics , @aneeshchopra
                    Karen Austin, Pacific Gas and Electric Company , @karenaustincio
                    Room: BATS

                    Regulated sectors are not known for their speed or agility. As the former (and first) US Chief Technology Officer from 2009-2012, Aneesh Chopra, co-founder and EVP at Hunch Analytics, applied lean startup techniques in collaborations like the Argonaut Project (healthcare’s open API), and with entrepreneurial leaders like Karen Austin, PG&E’s CIO who introduced the Green Button, and Leighanne Levensaler, Workday’s SVP for Products, who worked to close the skills gap for unemployed veterans. Learn how to foster change through better public/private collaboration.

                  • Minimum Viable Taxes: Lessons Learned Building an MVP Inside the IRS3:30 - 4:30 PM
                    Andrea Schneider, Internal Revenue Service , @AZSchneiderinMD
                    Room: General's Residence Dining Room

                    Although the IRS can process your refund quickly, it does not have a reputation for quick internal change; it still uses many applications from the Kennedy administration. But Andrea Schneider, Senior Manager of Product Management in Online Services, is helping the IRS launch a MVP early in next year’s filing season that will allow taxpayers to access basic tax information online, including their balance, tax records, and payment histories, as well as make a payment. She, along with Lauren Gilchrist, Product Manager at Pivotal Labs, who is partnering with the IRS to build the MVP, will discuss their biggest challenges along the way and share advice for experimenting and iterating inside large bureaucracies.

                  • Caution: Live Subjects! Lean Experiments for Services3:30 - 4:00 PM
                    Room: C260

                    Testing apps, websites and digital services is pretty well-documented territory. But running lean experiments for services without a screen can seem daunting. In-person services are holistic experiences with lots of moving parts, which can easily make testing costs and timelines balloon. The biggest challenge is figuring out which parts of the service to make real and which parts to fake. At gravitytank, we work with organizations big and small to run lean experiments that focus on the most uncertain and risky element of a new service. Like any good test, our experiments generate useful quant data (i.e. throughput, sales, user preferences), but we also leverage them to collect meaningful qualitative feedback. We’ve used this approach to lean service MVPs for restaurant startups, huge CPG companies, global hotel chains and others. Across the board, the learnings have had significant impact on development. Caution: Live Subject! will take you through a few examples, offer some ‘pro tips’, and together, we’ll run a rapid-fire service experiment to bring it to life.

                  • Spanning the Schism: How Enterprises & Startups Can Accelerate Innovation Together4:00 - 4:30 PM
                    Room: C260

                    Large corporations have capital, distribution, and brand. Small startups can innovate at lightspeed. Learn how to use Lean Startup methodologies to leverage each other effectively for absurd ROIs.

                  • Exploring the Fertile Boundaries Between Faith and Business // #leanfaith3:30 - 4:30 PM
                    Toby Rubin, UpStart Bay Area , @upstartbayarea
                    Room: C210

                    Author, extrapreneurial faith leader, and church futurist, Ken Howard, will lead a curated discussion of the fertile ground that lies at the boundaries of faith and business. He will be joined by entrepreneur and community innovator Toby Rubin, of UpStart Bay Area, and innovator and author Spencer Burke, of HatcheryLA. Topics like: Experimental Faith-Based Communities & Organizations, Lean in the Jewish Space, and Incubation & Acceleration of Faith Communities are just a few of the things Ken and his guests will be discussing at this first-of-its-kind program at the Lean Startup Conference.

                  • Management Framework for Fast-Growing Early Stage Companies3:30 - 4:30 PM
                    Alan Lobock, Spartacus Muse, LLC , @AlanLobock
                    Room: C205

                    As entrepreneurs, we’re seldom taught how to manage the companies we build. Learn those skills in this interactive session so you don’t build an organization that manages by crisis. Join Alan Lobock for this interactive session that will focus on scalable practices to establish and maintain accountability and sound managerial practices in a growing organization.

                    Among the skills you will learn: Establish a learning organization that will surface issues quickly for swift resolution; Run a productive weekly meeting; Use core values and other tools to hire the right people for the right position in your organization; Establish specific, measurable, and attainable metrics with which to measure progress and identify challenges; Document processes to ensure uniformity of practices that will yield reliable outputs.

                  Office Hours2:00PM - 5:00PM

                  For Platinum and Gold Passes only.          Location: Firehouse

                    Closing Session5:00 PM - 6:00 PM

                    • Closing Remarks5:15 - 5:45 PM
                      Eric Ries, The Lean Startup, @EricRies
                      Room: Herbst

                      The Lean Startup Team wraps up the conference, share some of their best practices for using what you learned at the conference when you get back home, and share their vision for the future of the Lean Startup Community.

                    Attendee Networking Dinners7:00 - 9:00 PM

                    Continue the conversations provoked in our daytime sessions over dinner with your peers. See the details and purchase tickets here.

                    These dinners are not part of your conference ticket. Any passholder can register for them. 


                      Thursday, November 19, 2015

                      Startup Tours10:00 AM - 4:00 PM

                      On Thursday, November 19, Platinum badge holders have the opportunity to attend up to three private Startup* Tours around San Francisco.  In addition to learning how these San Francisco / Silicon Valley companies create environments for big breakthroughs, you’ll hear directly about their vibes and values, get a tour of some inspiring spaces, and connect with other entrepreneurs who are leading change. In order to join this exclusive experience, register or upgrade to a Platinum pass!

                      STARTUP TOUR HOSTS:

                      Startup tours will take place in and around San Francisco, from approximately 10AM – 4PM.  Transportation will be provided to and from the Sheraton Fisherman’s Wharf and the Hyatt Fisherman’s Wharf.

                      *Our definition of a “Startup” is a human institution designed to deliver a new product or service under conditions of extreme uncertainty.

                      ** Limited tours available at these sites. Please email [email protected] to request to be placed in a group on this tour.