This is How You Spark & Drive Change: March Roundup

22528485494_7b82391530_zIn the spirit of continually delivering fresh inspiration to your mailbox, the Lean Startup Monthly Roundup is back.

These quickie digests collect the best profiles, podcasts, webcasts, essays, success stories, and bits of advice into the month’s required reading list. Think of the roundups as our ICYMI culled from the business and tech press, expert blogs (including our own), and other motivational sources that’ve caught our attention.

Of course, if you want a full week’s worth of this type of tactical advice and practical case studies, you’ll want to join us at Lean Startup Week Oct. 31-Nov. 6 in San Francisco.

What We’re Reading

How to Get Buy-In to Drive Change (Lean Startup Co.)

Whether you’re angling for a cultural shift or rethinking the products your company produces, it’s difficult to get the ball rolling when transitions make your team anxious. Yammer’s director of user experience Cindy Alvarez imparts really great advice about what you should — and should not — do to get a wary group on board with major changes.

Millions of Millennials Get Their Career Advice from These Women (Lean Startup Co.)

If you missed our interview with founders Kathryn Minshew and Alex Cavoulacos about their Millennial career hub The Muse, it’s worth a read. These women innately understand their generation’s needs when it comes to job hunting and career development, and they’ve grown a sizeable following by testing their riskiest hypotheses in smart ways.

How the Lean Startup Methodology Has Helped the Labor Movement (Lean Startup Co.)

Creating a current database of unions organized by industry, state, and name could’ve been a daunting task. But UnionBase.org founders Larry L. Williams Jr. and Louis Davis were adamant about pushing the labor movement out of the Analog Age. Using Lean Startup practices, the duo has been able to validate its offering and modernize solutions for the problems they’re solving for.

IBM’s Design-Centered Strategy to Set Free the Squares (The New York Times)

Design-thinking is a decades-old strategy that’s complementary in many ways to the Lean Startup. In the words of The New York Times, this esteemed practice, which is gaining traction in the business world, allows companies to “look at problems first through the prism of users’ needs, research those needs with real people and then build prototype products quickly.” Sound familiar? The Times looked at the massive changes IBM has been able to make thanks to its head of design, Phil Gilbert, a design-thinking enthusiast. If you’d like to hear more about this methodology, and learn more about the ways Phil is using it at IBM, he’ll be speaking at our Lean Startup Week in SF this Fall.

What BuzzFeed’s Dao Nguyen Knows About Data, Intuition, and the Future of Media (Fast Company)

The head data scientist from one of the top innovative companies in the world discusses BuzzFeed’s approach to data and experimentation. A fascinating read, especially in regard to Nguyen’s thoughts on the importance of combining metrics with employees’ gut instincts.

What We’re Watching

Lean Analytics with Ben Yoskovitz webcast (General Assembly)

The entrepreneur and angel investor breaks down best practices for capturing and synthesizing data, as well as practical examples of the build-measure-learn cycle.

What We’re Listening To

TheSkimm Built a Massive Email Following. Now It Wants More. podcast (Re/Code)

The founders of TheSkimm, the newsletter that preps young women with “all the news they need to know for the day” in minutes, divulge to Re/Code the initial MVP that now attracts millions of eager brand ambassadors.

The Events We’re Going To

Hustle Con: May 13 in Oakland, CA

Our team is excited to check out Hustle Con, a one-day conference where all-star(tup) founders share the specific tactics they used to launch and grow their companies. Speakers include the founders of OkCupid, GoodReads, Headspace, Casper, and more. Click here for tickets, and save 20% with the promo code “leanstartupco”.

And if you only have five minutes, check out:

5 Priceless Lessons in Collaboration, Risk Taking, and Motivation (Fast Company)

From Charles Duhigg, author of Smarter Faster Better: The Secrets of Being Productive in Life and Business.

Step Away From This Blog Post

Build on the ideas we send you this and every month by attending our Lean Startup Week in San Francisco Oct. 31 – Nov. 6. We’ve expanded our flagship event to include more speakers and workshops as well as partner activities and bootcamps. Plus you can discuss everything you’re learning, or the problems you’re trying to solve for, with the larger Lean Startup community! Click here for details, and take advantage of our Early Bird sale for Lean Startup Week now.

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