Financial metrics are important to monitor for the long-term health of your business, but they aren’t always ideal for measuring progress and learning. But how do you get CFOs and other business teams aligned? Innovation accounting can help you (1) assign metrics to growth, (2) measure progress when your key performance indicators (KPIs) aren’t revenue and, (3) ensure that you’re always moving the needle forward.
For a basic introduction to innovation accounting, check out this video from Eric Ries and Inc.
For in-depth, battle-tested tips on getting product and finance teams in sync, watch this webcast recording with Lean Startup Company and Dave Binetti, a management consultant and experienced entrepreneur who helps companies find new, impactful ways of measuring progress.
And if you’re interested in learning about innovation accounting in more depth, David Binetti will be diving into this deeper at his workshop at the 2015 Lean Startup Conference.