2015 Lean Startup Conference Program Details
Talks about DataReturn to full program
Tuesday, November 17, 2015
Afternoon Breakouts2:00 PM - 4:45 PM
- Lean Principles and Enterprise Marketing Transformation2:00 - 3:00 PMRoom: General's Residence Ballroom
Dun & Bradstreet, a nearly 175-year-old company with offices around the world, might not seem like a startup in the traditional sense. But as the company has implemented an aggressive growth strategy, its marketing organization has embraced Lean Startup methodologies to focus its efforts on only the most valuable customer relationships. Dun & Bradstreet CMO Rishi Dave shares the company’s experience and what organizations large and small can learn from the successes they’ve had in thinking Lean to drive pipeline and revenue.
Wednesday, November 18, 2015
Morning Plenary9:45 AM - 12:30 PM
- How Data Can Save HollywoodRoom: Herbst
Remember when companies would launch massive software projects without A/B testing? It sucked! Believe it or not, there is a multi-billion dollar industry that still produces products like that today. That industry is Hollywood. Join me as I explore the final frontier of analytics: creativity. Creative geniuses often have an aversion to incorporating data into the creative process. Creativity is driven by intuition, they argue, and cannot be analyzed. Data kills creativity! But this is a fundamental misunderstanding of analytics, which is costing Hollywood billions of dollars a year. In this talk, I’ll discuss some of Hollywood’s greatest big-budget flops, and how analytics could have saved them. I’ll also provide examples of how innovative storytellers are breaking with tradition and using Lean principles to create modern blockbusters for tremendous gain. Join me in discovering the role Lean Startup can play in revolutionizing Hollywood.
- Lean Startup for Finance: Using Innovation Accounting for Valuation and Risk ManagementRoom: Herbst
Whether you’re in Finance — or just report *to* Finance — you’ll want to catch David Binetti’s talk on Innovation Accounting. David will show how to calculate the ROI and Risk of innovation projects while avoiding common traps that can doom entrepreneurs before they begin. TAGS: Enterprise, Startups, Analytics