2015 Lean Startup Conference Program Details
Talks about MarketingReturn to full program
Tuesday, November 17, 2015
Afternoon Breakouts2:00 PM - 4:45 PM
- Lean Principles and Enterprise Marketing Transformation2:00 - 3:00 PMRoom: General's Residence Ballroom
Dun & Bradstreet, a nearly 175-year-old company with offices around the world, might not seem like a startup in the traditional sense. But as the company has implemented an aggressive growth strategy, its marketing organization has embraced Lean Startup methodologies to focus its efforts on only the most valuable customer relationships. Dun & Bradstreet CMO Rishi Dave shares the company’s experience and what organizations large and small can learn from the successes they’ve had in thinking Lean to drive pipeline and revenue.
Wednesday, November 18, 2015
Afternoon Breakouts2:00 PM - 4:30 PM
- Minimum Viable Marketing2:30 - 3:00 PMRoom: C260
Enterprise marketers are under extreme pressure to achieve higher conversion rates, profits, and growth. But how do you take an initiative from zero to seven or eight figures? The answer is simple: iterative improvement. This talk will teach you how Lean Startup and product development concepts can improve the efficiency and ROI of your marketing. You’ll come away with an understanding of how to build large-scale, effective marketing programs by starting very small.