The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks about Customer Development

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Tuesday, November 17, 2015

Afternoon Breakouts2:00 PM - 4:45 PM

  • Don't Listen to Users, Sample Their Experience!3:30 - 4:00 PM
    Room: Herbst

    Uncovering true user needs is one of the most challenging aspects of product development. Oh-so-many organizations develop products and services that nobody needs. The Experience Sampling Method is a simple research technique for uncovering user needs. In a typical Experience Sampling study, research participants are interrupted several times a day to note their experience in real time. In this talk, Tomer Sharon will demonstrate the method with conference attendees, show how it can help shape product roadmap priorities, describe how it serves as Google Search’s secret weapon, and demonstrate live, onstage data analysis.

  • Talking to Humans: Success Starts with Understanding your Customers3:30 - 4:30 PM
    Frank Rimalovski, New York University, @rimalovski
    Room: Southside

    While most entrepreneurs understand that “getting out of the building” is a core tenet of the Lean Startup, many still struggle to effectively conduct the kinds of interviews and experiments that will lead to the insights they seek (and need). In this hands on workshop, you’ll be guided through the process of securing, conducting and synthesizing early customer discovery interviews.

  • Improving the Quality of Families in Kenya the Lean Startup Way3:50 - 4:10 PM
    Room: C210

    Bidhaa Sasa (“Products Now” in Swahili) is a lean startup based in Bungoma County in Kenya. Its purpose is to distribute and finance goods to rural households, and to provide services to otherwise under-served communities. Bidhaa Sasa focuses on goods and services which will improve the quality of life for rural communities. Co-founder Rocio Perez Ochoa joins us to talk about their journey, and how they’ve implemented Lean Startup to improve the lives of her customers.

  • Mastering Customer Discovery3:30 - 4:00 PM
    Ariana Friedlander, Rosabella Consulting, LLC , @arianaf
    Room: C205

    Do you struggle connecting with your customers? Having a hard time getting valuable insights from your customers? Tired of running experiments that don’t give accurate pass/fail indicators? In this hands-on interactive session, Ariana will help you move past those limitations by sharing her unique co-creational approach. At the end, you will walk away with a well crafted line of inquiry so that you may conduct more effective experiments while building your community of supporters.

  • The Nitty Gritty of Setting Up Customer Discovery Meetings4:00 - 4:30 PM
    David Telleen-Lawton, UC Santa Barbara - Technology Management Program , @DTLinSB
    Room: C205

    This talk will focus on the down and dirty details of setting up meetings for Customer Discovery. The mindset you need, combined with specific tactics on how to will be discussed. Having set hundreds of B2B and B2C discovery meetings over the years, Telleen-Lawton has employed every stall tactic and excuse to delay reaching out and setting these meetings. He’ll show you how to avoid them and get on the fast track to a bull’s-eye product and a sustainable business model…or the realization that time would be better spent on a different idea.


Wednesday, November 18, 2015

Afternoon Breakouts2:00 PM - 4:30 PM

  • The Human Side of Lean Startup: Functional Team Culture2:00 - 2:30 PM
    Freyja Balmer, Scripps Networks Interactive , @bettyrocker
    Michael Greene, Scripps Networks Interactive , @greeneysays
    Room: C205

    Whether you’re bringing Lean methods into a large organization or your own small startup, human factors matter. Dysfunctional teams cling to vanity metrics, produce work that doesn’t matter to anyone outside the building, squash creativity, and severely limit their ability to innovate quickly. Life is too short to do dumb work slowly with a bunch of passive-aggressive jerks, so join Freyja Balmer and Michael Greene, whose amazing team have most recently grown Food.com into the second largest digital food property, for a fun and probing session. We’ll talk about: Guidelines that work for building engaged, effective people into a cohesive team; Kickstarting your team’s own very best and most functional culture; Techniques for addressing specific problems with team dynamics. This session is for anyone who is looking for real talk on what makes people do great work.

  • Internal Customer Development2:30 - 3:00 PM
    Andrea Hill, ReadyTalk , @afhill
    Room: C205

    The Good News: You don’t need to secure VC funding to pay your mortgage. The Bad News: You have to find project sponsorship and support from a much smaller pool (your own organization).  Andrea Hill, Product Strategist and Intrapreneur at ReadyTalk, explains how focusing on internal customer discovery and securing a product sponsor paved the way for the launch of UbiMeet, the company’s first internal startup product.

  • Using LinkedIn for Customer Discovery2:00 - 2:30 PM
    Brandy Nagel, Georgia Tech VentureLab , @benag
    Room: C210

    During this “laptop open” session you’ll learn tips and tricks for finding the right people to interview. We’ll talk about how to identify and approach people to set up customer discovery interviews, making the best use of LinkedIn’s free services. Find early-vangelists, influencers, users and buyers — using connections and groups to start conversations.

  • Customer Development Power-Ups2:30 - 3:00 PM
    Room: C210

    Knowing your customers is difficult, and finding them can be an expensive endeavor. Gaurav Agarwal has learned a few easy, low cost tricks to help startups build a quick understanding of customers and market. His techniques leverage existing web analytics tools that are available to all. Aimed to help startups get more with less, when working in a resource-constrained environment.