The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks about Analytics

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Monday, November 16, 2015

Workshops12:00 PM - 5:30 PM

For Platinum and Gold Passes only.

  • Lean Analytics: Using Data to Build a Better Business Faster12:00-1:30 PM
    Alistair Croll, Solve for Interesting , @acroll
    Room: BATS
     At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
    • How to think about data and what makes a good metric
    • The importance of cohorts and proper analysis
    • The five stages every startup goes through
    • Six business model archetypes and how to find your own
    • What “good enough” looks like and how to run experiments
    • What works for larger organizations trying to change and innovate.
    This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
    This workshop is sponsored by Amplitude.
  • Lean Analytics: Using Data to Build a Better Business Faster2:00-3:30 PM
    Alistair Croll, Solve for Interesting , @acroll
    Room: BATS
     At the core of Lean Startup approaches is a continuous cycle of measurement and learning. But what should you measure? To find the right metric, you need to understand the stage you’re at and the business model you’re in, as well as where to draw the line so you know when to cut your losses—and when to step on the gas. In these two sessions, entrepreneur and best-selling author of Lean Analytics Alistair Croll will show you how to put data to work.
    • How to think about data and what makes a good metric
    • The importance of cohorts and proper analysis
    • The five stages every startup goes through
    • Six business model archetypes and how to find your own
    • What “good enough” looks like and how to run experiments
    • What works for larger organizations trying to change and innovate.
    This session is relevant for both early-stage founders and intrapreneurs in large organizations. Based on interviews with over 130 analysts, entrepreneurs, and investors, this session is packed with practical information, hard numbers, and concrete steps you can put to work immediately. Attendees need not be technical but should come armed with a basic understanding of web analytics, business metrics, and their current business model, plus a willingness to share with one another.
    This workshop is sponsored by Amplitude.

Tuesday, November 17, 2015

Afternoon Breakouts2:00 PM - 4:45 PM

  • Pivot, Proceed, or Quit?: Lean Metrics for the Social Sector4:10 - 4:30 PM
    Room: C210

    Social sector innovators have to deal with far more diverse metrics than business entrepreneurs when implementing lean practices. The basic metric of “does it make money?” is rarely applicable to the value of a social, non-market innovation because, generally speaking, the beneficiaries of a social innovation are not the people funding it or paying for it. Making a “pivot, proceed, or quit” decision in the social sector requires data to answer three questions: 1)Do people need the innovation? Is it a solution to a problem?; 2)Can you reach enough people with the innovation to make a difference? Does it scale to the point of relevance?, and 3)Can you fund the innovation? Can you find a way to keep it running? This talk will give examples of how social entrepreneurs answer these questions as well as how political and social capital available for social action influence the learning environment and the long-term success of social innovations.


Wednesday, November 18, 2015

Morning Plenary9:45 AM - 12:30 PM

  • How Data Can Save Hollywood
    Room: Herbst

    Remember when companies would launch massive software projects without A/B testing? It sucked! Believe it or not, there is a multi-billion dollar industry that still produces products like that today. That industry is Hollywood. Join me as I explore the final frontier of analytics: creativity. Creative geniuses often have an aversion to incorporating data into the creative process. Creativity is driven by intuition, they argue, and cannot be analyzed. Data kills creativity! But this is a fundamental misunderstanding of analytics, which is costing Hollywood billions of dollars a year. In this talk, I’ll discuss some of Hollywood’s greatest big-budget flops, and how analytics could have saved them. I’ll also provide examples of how innovative storytellers are breaking with tradition and using Lean principles to create modern blockbusters for tremendous gain. Join me in discovering the role Lean Startup can play in revolutionizing Hollywood.