The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks about Enterprise/Corporate Innovators

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Monday, November 16, 2015

Workshops12:00 PM - 5:30 PM

For Platinum and Gold Passes only.

  • Driving Change Within the Enterprise4:00-5:30 PM
    Room: BATS

    Even when large organizations have the appetite for change, it’s hard to put philosophy into practice. In this workshop, Cindy Alvarez will talk about approaches that have worked (and not worked) to get teams across Microsoft to be Lean and experimental. Hands-on exercises will include working with skeptics, practice interviewing, and running “premortems”.


Tuesday, November 17, 2015

Afternoon Breakouts2:00 PM - 4:45 PM

  • Getting Lean to Stick2:00 - 3:00 PM
    Janice Semper, General Electric
    Room: Cowell

    Through a strategic imperative known as Simplification, GE is undergoing sweeping organizational change to become faster, more agile and more customer-focused. The company is transforming the way it works through an initiative known as FastWorks (GE’s Lean Startup approach), the way it defines and builds its culture, and the way it accelerates the growth of its employees and teams.  Janice Semper, co-founder of FastWorks at GE and a principal architect of the company’s Culture of Simplification effort, shares her thoughts on the company’s progress and lessons learned on the journey thus far, and the implications for next steps.

  • Digital Investing: The Last Frontier2:15 - 3:00 PM
    Devon McConnell, Wells Fargo Advisors
    Room: General's Residence Dining Room

    The financial services industry is now at a change moment. There are two major change drivers today – customers’ digital expectations and increased regulations. It’s the perfect storm. And it’s driving us to look at the very basic operating models we work under to meet new demands. Devon McConnell, Head of Digital for Wells Fargo Advisors will share how she and her team are leading an internal transformation to bring agile and lean practices to build out the firm’s digital experience for a new group of investors. Money is deeply personal. Building a compelling and trustworthy experience is critical, but wrought with uncertainty. Devon explores how she has incorporated the focus of emotional design into key projects at Wells Fargo Advisors, now and in the future.

  • Lean Principles and Enterprise Marketing Transformation2:00 - 3:00 PM
    Rishi Dave, Dun & Bradstreet , @RishiPDave
    Room: General's Residence Ballroom

    Dun & Bradstreet, a nearly 175-year-old company with offices around the world, might not seem like a startup in the traditional sense. But as the company has implemented an aggressive growth strategy, its marketing organization has embraced Lean Startup methodologies to focus its efforts on only the most valuable customer relationships. Dun & Bradstreet CMO Rishi Dave shares the company’s experience and what organizations large and small can learn from the successes they’ve had in thinking Lean to drive pipeline and revenue.

  • Applying Lean Principles to Anticipatory Experiences3:30 - 4:30 PM
    Room: General's Residence Dining Room

    Our obsession with beautiful apps and designed experiences is distracting us from our purpose: making life easier for people. The future lies in smart products and services that anticipate user needs and automatically make decisions for us, requiring as little interaction as possible. But creating services that execute on behalf of their users requires extra attention to lean principles. In her talk, Patricia Korth-McDonnell will introduce the concept of anticipatory design, address how to identify the most valuable problem to solve with the minimum effort necessary, and underscore the importance of listening to user feedback to ensure the right balance of automation and control.

  • Building a Culture of Innovation: An Example from Agribusiness3:30 - 4:30 PM
    Mark Bidwell, nowhere Digital, @markehb
    Room: General's Residence Ballroom

    The Financial Times called Syngenta the Apple of the agrochemical world. In an industry characterized by increasing regulation, long product life cycles and a small number of suppliers, what can be learned from the Lean Startup movement? The answer may surprise you. Mark Bidwell has extensive experience catalyzing and driving change in market-leading companies such as BP Oil and the Hay Group, and most recently in Syngenta, where he led the creation and development of a global $2bn Specialty Crops business unit. He recently became CEO of nowhere digital, a powerful platform that enables better, more productive meetings… by design.


Wednesday, November 18, 2015

Master Class1:00 PM - 1:45 PM

For Platinum and Gold Passes only.

  • How to Choose Your Next Experiments
    Teresa Torres, Product Talk , @ttorres
    Room: C260

    In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.

    This is a Master Class session, open to Platinum and Gold badge holders.

Afternoon Breakouts2:00 PM - 4:30 PM

  • Lean Product Development in a Highly Regulated Finance Environment: American Express2:15 - 3:00 PM
    Andrew Breen, American Express , @buckybanjo
    Room: General's Residence Dining Room

    Learn how a startup is being created inside of American Express using Lean Startup. Andrew Breen, VP of Product, will discuss their successes (and failures) in this highly informative talk. He’ll share his experiences applying Lean Startup principles to develop technology products inside a conservative, highly regulated enterprise.

  • View from the Trenches: What Went Wrong with Our Lean Startup Program?2:00 - 3:00 PM
    Room: General's Residence Ballroom

    With all of the success of Lean in the startup community, this should be pretty easy to implement in the Corporate environment, right? After launching with very little to show in the way of success, the team in Ericsson’s Atlanta Idea Factory had to take a step back and evaluate what changes were necessary to implement Enterprise Lean Startup with success. One key principle had to be learned… People are an organization’s greatest asset, AND its greatest barrier to success.