The Lean Startup Conference 2015

November 16 - 19, 2015 - San Francisco, CA

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2015 Lean Startup Conference Program Details


Talks in the Keynote Track

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Tuesday, November 17, 2015

Morning Plenary9:45 AM - 12:30 PM

  • Lean Startup at GE
    Mark Little, GE
    Room: Herbst

    As GE’s Chief Technology Officer and Leader of GE’s nine Global Research Centers, Mark Little embraced the Lean Startup methodology to improve business outcomes. Mark will describe specific examples where he helped the organization use Lean Startup to help drive speed and innovation with cross functional teams across GE.


Wednesday, November 18, 2015

Morning Plenary9:45 AM - 12:30 PM

  • How to Intentionally Design a (Lean Startup) Culture
    Room: Herbst

    The ability to test and launch new value propositions and business models is essential to grow and thrive. Creating such a Lean Startup culture is exceptionally hard for existing organizations, especially for large ones. They are streamlined to execute known and proven business models. They are not optimized to invent new ones.

    In this talk Alex Osterwalder shows you how to intentionally design an innovation culture alongside a solid execution culture. The inventor of the Business Model Canvas and Value Proposition Canvas introduces Strategyzer’s latest tool, the Culture Map.

    This practical tool was co-developed with entrepreneur and author Dave Gray. It helps teams and companies asses their existing organizational culture and intentionally design a desired one.